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KING PRINTING PRESENTS
JAN
9
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jana King
The Way I See It
 

Happy New Year!

Here is one of my favorite poems, “Don’t Quit” by John Greenleaf Whittier. Whether this is the first or fiftieth time you’ve read this, it’s a good reminder for all of us:

When things go wrong as they sometimes will,
When the road you're trudging seems all up hill,
When the funds are low and the debts are high
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest if you must, but don't you quit.
Life is strange with its twists and turns
As every one of us sometimes learns
And many a failure comes about
When he might have won had he stuck it out;

Don't give up though the pace seems slow—
You may succeed with another blow.
Success is failure turned inside out—
The silver tint of the clouds of doubt,
And you never can tell just how close you are,
It may be near when it seems so far;
So stick to the fight when you're hardest hit—
It's when things seem worst that you must not quit.

Here’s the way I see it: The road to success is dotted with many tempting parking places. Pull over to rest if you must, but don’t you quit.

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Idea
Idea of the Week
Is a Bleed Right For Your Print Project?
OVER THE EDGE PRINT

The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design.

If you’re unsure what exactly a bleed is, how and when you should use it, and the potential challenges with adding a bleed to your project, keep reading. We’ll dig into the bleed concept and provide some best practices to make your print project look amazing every time.

What is a Bleed in Print?

A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. It eliminates any unwanted white space or borders around the edge of your design.

Bleed, No Bleed

To put it another way, have you ever seen a printed marketing piece where what’s printed runs all the way to the edges, while other printed pieces may have a white border where the printing stops? That’s a bleed.

The Pros and Cons of Bleeds in Print

Now that you understand what a bleed is, there are times that you may or may not want to go in this direction.

Magazine on counter

Here are some things to keep in mind when considering a bleed:

  • Bleeds work well if your design has a full-colored background.
  • If you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom.
  • A bleed can be slightly more expensive depending on the sheet size. (Remember, the image is printed larger and cut down to your desired finished size.)
  • If you’re printing a booklet or something that is going to be folded, you almost certainly want bleeds along interior borders, so it doesn’t look as though the project is unfinished. You want it to flow cleanly from one page to the next, and having the colors “meet in the middle” of the folded area is the best way to do that.
  • Bleeds are also great if you’re going to cut your project down to a smaller size, while you may want to skip the bleed if you’re creating a project with an exact border.

Understanding the Bleed Marks on Your Proof


Marks on Magazine

Once you’ve decided to use bleeds in your print job, you’ll want to understand the markings on your proof when you receive it. The trim marks are generally seen as corner line markings just inside the printed content and ensure that when your pages are trimmed, you will see the full image on the page with no white border. Fold marks are generally dashed lines indicating where you fold an 11" x 17" sheet in half, for instance.

Fortunately, using the default values within your graphic design software often provides the best option. It is still helpful to understand how bleeds, trims and folds work to create the most professional print project possible.

See more great ideas like this!
Click here to visit the King Printing - Ideas Collection.
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MARKETING
Marketing Tip
Perfecting the Unboxing Experience
DIFFERENTIATE YOUR BUSINESS FROM THE COMPETITION

The unboxing experience has become a powerful e-commerce marketing tool that can differentiate your business from the competition and turn one-time customers into repeat business. Because the unboxing takes place in the post-sale phase, anything extra you can offer becomes a value add.

Here are a few value-add examples that can create a memorable unboxing experience:

  • Ship your items in a branded package. Whether you create custom boxes or use branded packaging tape or branded labels and stickers on the outside and inside of the box, a well-branded box can create excitement before the customer even opens the package.

  • Personalize each package with a handwritten thank you card or note.

  • To add a luxurious feel, consider using customized tissue paper to line the box or wrap your products, which adds visual appeal and branding to the inside of the box.

  • Include targeted inserts, such as product info cards, coupons that thank customers for their purchase, branded stickers, new product brochures, and more.

  • Consider including free samples or other surprise goodies, which is a great way to encourage additional purchases.

  • Ensure that your branding is consistent and helps to build your overall brand’s personality.

  • Consider including a product guarantee card and a return label to increase convenience, should the customer decide the product isn’t right for them.

  • Ask your customers for feedback and let them know you’d love to hear their opinions on your product – good or bad. Include a link to a customer survey and/or your social media handles.

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PRODUCT
Uncommon Product
Save-the-Date Door Hangers
A GREAT WAY TO SPREAD THE WORD TO LOCAL RESIDENTS

Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

  • Consider including a label for recipients to add to their calendar as a conveniently added reminder.

  • Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.

  • Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.

  • Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.

  • Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website! And remember, other printers may be nearby, but no one comes close.

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TECH
Tech Tip
Make Dumb Devices Smart
AN EASY WAY TO GET THE BENEFITS OF SMART HOME TECHNOLOGY

Smart devices seem to be all the rage in home electronics. A smart device, as the name suggests, is an electronic gadget that is able to connect, share, and interact with its user and other smart devices.

If you’re looking for an easy way to get the benefits of smart home technology without purchasing new appliances, here a few helpful solutions to consider:

  • Smart light bulbs can provide smart control on any lamp. Just remember, smart bulbs require a constant flow of power to operate.

  • Smart light switches can help you take control of your entire room’s lighting, which is basically a WiFi on and off switch for your lights. These can be controlled through Amazon Alexa, Google Home, or with your phone.

  • Smart plugs allow you to control the power to any device plugged into them. For example, if you don’t have a programmable coffee pot, you can use a smart switch to schedule the time it turns on every morning. Smart plugs can also be used to turn on lights, radios, and other electronics to give the illusion that your home is occupied while on vacation or in the evenings. Smart plugs can automatically shut off the power to curling irons/straighteners, fans, heaters, dehumidifiers, and other electronics, or be used to limit the hours your kids watch TV or play video games.

If you’d like creative suggestions on how to save time and money on your next print project, we’re here to help. Stop by or give us a call today!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

An irreverent look inside the world of business and finance.

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