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KING PRINTING PRESENTS
JUL
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jana King
The Way I See It
 

Dear Friends of King Printing,

First, I want you to know how grateful we are for your support during these unusual times. Please know that we will continue do everything possible to make it easier for you to do business with us. Call in with your orders (814-238-2536), e-mail us (sales@KingPrintingOnline.com), send a message or place an order on our website.  When the order is ready, you may pick it up safely, just let us know if you want us to bring it to your car. Or give us instructions to follow when we deliver the job. No need to come to our office if you do not want to! You, your health, and safety are our priority.

I read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. So, friends, do “press on” despite these unsettling times. And, if we can help in any way, let us know. We will be happy to chat even if it has nothing to do with printing!

Wishing you Happy 4th and a sunny summer. Stay safe and healthy.

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Idea
Idea of the Week
Overcoming Obstacles in Design

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Do you ever lay awake at night, filled with dread due to a problem you have no idea how to solve?

Sometimes barriers seem impenetrable until you start chipping away at a solution. But charting the course can be half the battle, especially when design is involved. You may wonder about the right color combination, the best marketing tool, or how to nail down a reasonable timeline.

With more questions than answers, people often feel trapped or overwhelmed. However, there is a simple tactic to keep momentum flowing, and this starts by naming your challenge. Effective project managers place significant emphasis on two things:

1.     Visualizing obstacles

2.     Making a strategic plan to deal with them

Identifying Environmental and Technical Obstacles

If you are facing a design challenge today, can you clearly verbalize the problem at hand?

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Grab a blank page or a whiteboard and start writing. You might be surprised how the fog lifts from your brain as you articulate obstacles or limitations. Is your problem one of these?

-- Lack of time              

-- Lack of design experience

-- Budget restrictions    

-- Questions about the right software or print materials

-- Inadequate staff support

-- Uncertainty about project direction

-- Competitive disadvantages in your field

For each item you list, ask follow-up questions like, what will happen if this obstacle remains? What are the issues and pressures involved? Can this obstacle be eliminated or avoided? What help could I get from others?

By facing these issues head-on, you can snap yourself out of a rut and into a solutions-based mindset. Even in verbalizing your worst fears, you can find clarity on what is blocking your success. Here you can avoid a potential dead-end or clarify the best course of action.

Still Stuck? Help is Here!

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If you’re still stumped after analyzing the problem, perhaps you need an experienced eye or an outside perspective.

Working with a local printer may jog a creative idea, allow you to outsource part of a project, or present cost-effective alternatives you hadn’t considered. When you feel paralyzed, collaboration is key. And print specialists are experts at neutralizing or overcoming a seemingly insurmountable obstacle.

See more great ideas like this!
Click here to visit the King Printing - Ideas Collection.
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MARKETING
Marketing Tip
Boost Your Marketing with a Plan
A MARKETING PLAN IS JUST AS VITAL AS A BUSINESS PLAN

A marketing plan is just as vital as a business plan. Depending on your budget, your marketing plan can be elaborate or relatively simple. Here are a few things to consider when creating or updating a marketing plan:

  • Define and describe your niche or target audience. This could include age, sex, location, job title, or more. For example, your audience could be homeowners between the age of 30-65 who live within 30 miles of your business.

  • Create a list of the benefits that your products or services provide. For example, if you are selling window well covers, they provide safety for pets and family, protect your home from intruders, keep the elements out (snow, rain, leaves, etc.), and add beauty to your home.

  • Identify key ways that your business is different from your competition. Perhaps you source all products in the USA, offer a lifetime warranty, or a price match guarantee. Use these unique selling propositions in your marketing efforts.

  • Make a wish list and prioritize content you’d like to create and/or update, such as print marketing materials, paid advertising, direct mail campaigns, signage, videos, social media engagement, your website/online presence, newsletters and blogs, tradeshow displays, customer loyalty or referral programs, and more.

  • Increase your business exposure by offering customer training or workshops, write industry articles and/or speak at conferences, increase press release announcements, and boost your networking efforts in your community and overall industry.

  • Set attainable sales and marketing goals for the upcoming year, such as increasing your online sales by 15 percent, and social media followers by 20 percent. Track the results and use this data to tweak and improve your marketing efforts.

  • Most importantly, update your marketing plan frequently. Markets and products evolve, economy changes, and customers come and go, so your marketing plan should be flexible and have the ability to change as needed.

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Uncommon Product
Fundraiser Flyers
SPREAD THE WORD AND PROMOTE A FUNDRAISING EVENT

Printed flyers are a great way to spread the word and promote a fundraising event. Here are a few reasons why you should consider fundraiser flyers:

  • Flyers are affordable and can be printed on low-cost paper. The more you order, the cheaper they are!

  • Most fundraiser flyers are single-sided and have a speedy turnaround to print.

  • Fundraiser flyers are easy to distribute. Flyers can be handed out in person, folded and mailed as a self-mailer, or posted on bulletin boards. Flyers can also be left at the check-out counter of local businesses and be folded and added to existing mailings to save postage

  • Physical flyers have staying power because they give people a tangible object to hold and look at. This is an important experience for many people (especially an older audience).

  • Fundraiser flyers can act as a teaser that encourages people to visit your website or social media page for additional details and information.

  • For added exposure, digital versions of your flyers can be shared on social media or posted on your website to boost marketing efforts.

If you’d like help designing a fundraiser flyer that is sure to get noticed and remembered, give us a call today! And remember, other printers may be nearby, but no one comes close.

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Tech Tip
Link Excel into Word
MAKE YOUR MICROSOFT WORD REPORTS MORE POWERFUL AND PROFESSIONAL

Did you know that you can make your Microsoft Word reports more powerful and professional by linking Excel data into your Word document?
Here are easy instructions on how to link Excel data in a Word document:

  1. Open your Word document and place your cursor where you want the data to display.

  2. Then open Excel and copy the cells you want to include. If you plan to expand columns or rows, select the entire worksheet by clicking the triangle in the upper left corner where the rows and columns meet.

  3. Return to Word and click Home>Paste>choose the dropdown options, and select “Link & Use Destination Styles” or “Link & Keep Source Formatting.”

Because you are linking the spreadsheet, data editing must be done in the original Excel worksheet. This info will automatically update in Word every time you change data in Excel. If the Excel file is moved, the link to the Word document needs to be re-established. And if you plan to transport the Word file or use it on another computer, the Excel file must be transported along with it.

If you’re looking for helpful tips to save time on your next printing project, we’re just a click away!

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